The Void Teams Up With Sony Pictures on ‘Jumanji’ VR Experience (EXCLUSIVE)
So with "Star Wars," for example, you put on goggles and a vest and walk into a room where a Darth Vader battle scene is playing out. The temperature of the room heats up as lava surrounds you. The wind blows when you have to jump across a bridge. You pick up a blaster to battle Darth to the end. The Void currently has 11 locations up and running globally, including in Malaysia and Dubai, Hickman said.
The Void (place)
It's how you're spending your weekend or date night. Mall owners and retailers alike could benefit from any boost in traffic that The Void is able to bring, especially if people stick around to shop and eat. URW expects it will attract first-time visitors with The Void locations, which it proved out with a pop-up at Westfield London roughly 18 months ago, according to Tritant.
The Void has entertainment deals with studios including Disney and Sony to be able to use their content to create the simulations. The Void declined to comment on the Bloomberg story. Sign up for free newsletters and get more CNBC delivered to your inbox.
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Key Points. The mix of tenants at America's malls continues to change. Mall owner Unibail-Rodamco-Westfield partners with virtual reality experience The Void to open 25 locations globally. Konstantin N.
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